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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert
Publisher: Morgan Kaufmann

User Interface Design and Evaluation. This presentation focused on building Facebook Communities. Stone, Debbie; Jarrett, Caroline: Morgan Kaufmann, San Francisco 2005. Measuring The User Experience Tom Tullis and Bill Albert (2003). Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. He is co-author of the books Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (2008) and Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies (2010). In this paper, I introduce the key business process steps in designing a web analytics strategy for an online platform. Web analytics mainly deals with collecting, measuring, analyzing and reporting the data on presentation components. However we can get a rough idea of their overall satisfaction by “connecting the clicks” user did on the site and other key metrics like time spent on site, conversion ratio etc. The crux of the presentation was not being afraid of setting objectives, having metrics to measure them and most of all, learning from the users. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules) · 29. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) (Morgan Kaufmann Series in Interactive Technologies). Date: Wednesday, November 30, 2011. He recently coauthored (with Tom Tullis) the first ever book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics , published by Elsevier/Morgan Kauffman in 2008. Tullis and Albert provide insightful details on how to collect, analyze, and present usability metrics. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments.